Marketing Intelligence Specialist

Agora Publishing Services Ireland

Waterford

Marketing Intelligence Support Specialist. Who are we? Agora Publishing Services Ireland is part of The Agora, and is an affiliated company to a large number of individual publishers around the world, including locations in (but not limited to) Baltimore, London, Waterford, Paris, Lausanne, Buenos Aires, Melbourne, Madrid and Mumbai. These publishers are focused on developing products that help individuals throughout the world manage their own financial and health destinies. Publishing Services not only provides the platforms and systems that support more than 20 of the world’s leading privately owned media companies, but our passion and progressive ingenuity has helped shape and strengthen the industry at large. We build and support the enterprise applications used by entrepreneurial businesses to help them become highly profitable. From Analysis & Discovery to Prototype, Design & Development, from Information & Payment Processing to Order Fulfillment & Subscription Renewals, our expert teams strive to provide a fast-paced, flexible, and functional foundation for growth. We believe strongly in nurturing and developing our employees, and don’t just hire to fill gaps. We see our team members as crucial to the health and future of our company and so we see their start with APSI as the beginning of a journey, not the final destination. We expect you to work hard but we’ll have some fun along the way. So about this role. Do you have a strong understanding of direct marketing concepts ? Do you geek out on data and have a keen ability to take complex data to build business strategies? Would being part of a MI team that builds, interprets and utilizes mass amounts of data to influence the direction of business be appealing to you? If so, you may want to keep reading and explore this opportunity to make a significant impact with your knowledge, skills and passion for marketing data business intelligence. APSI, an Agora company, has an opportunity for a Marketing Intelligence Support Specialist , who will be a key member and extension of the Marketing Intelligence team. This key individual will field, research, and service the growing number of data and reporting inquiries and requests received from affiliates, as well as provide support to Agora’s various companies in terms of report training, user communications and assessing quality assurance. The ideal candidate does not need to have a technical or data background. He/she will, however, need to possess a strong understanding of direct marketing concepts . So what would you be doing? User Support. Manage Marketing Intelligence’s ticketing queue (in JIRA) for all incoming and current client requests. This will require tracking, responding, updating, and triaging tickets appropriately as affiliate requests are worked by the MI team. Independently address all basic reporting questions specifically addressing where data for each report is sourced from and how each metric is defined. Understand why some reports display counts and metrics differently and be able to explain the discrepancies to our end-users. Ensure requests are fulfilled correctly and in an efficient and timely manner. Create and/or update user documentation for existing reports. Assist the Marketing Intelligence Account Managers and VP of Marketing Intelligence in pulling data, screenshots and information for business reviews and meetings. Identify common requests and initiate enhancements and solutions that will improve the overall accuracy and usability of reporting. Report Training. Become an expert user of all existing reporting, as well as, the applications used for sourcing all data with the goal of educating and training affiliates to making data-driven and informed business/marketing decisions. Work side by side with entry-level and new report users on how to read and apply the information in reporting. Collaborate with the Learning and Development Team to create videos, training guides and other materials that address topics like “Commonly Asked Questions”, “Tips for Using Qlikview”, etc. User Communication. Be able to quickly draft accurate and concise company-wide announcements addressing reporting problems and delays for the Marketing Strategist to review and edit. Write monthly MI Release Notes that highlight the previous month’s development efforts and any improvements or enhancements to existing reports. Quality Assurance. Ensure that requests are answered quickly, efficiently, and correctly and that the MI team is adding value where appropriate. Validate monthly reports that are automatically generated and sent to the marketers and publishers and field any questions from the recipients. Initiate monthly assessment of all support team members and provide feedback on ways to improve MI service levels. Provide quarterly Report Usage Statistics to the Marketing Strategists and VP of Marketing Intelligence and suggest users that may need additional training or support. Pull, validate and provide monthly billing reports to the VP of Marketing Intelligence, Accounting, and Tier 1 Support. The Essential Requirements: At least 2 years of experience in a direct response marketing or business intelligence role – essential. Strong presentation and communication skills with the ability to summarize findings clearly and concisely. Proficient in MS Excel – logical functions, lookups, pivot tables, etc. Strong sense of urgency, follow-up and follow-through – must be able to adhere to process. Excellent interpersonal skills, able to deal effectively with diverse skill sets and personalities and also work effectively as a team player. Self-motivated, proactive, disciplined, fast learner and organized with impeccable attention to detail. Highly flexible and adaptive to a rapidly changing environment and juggling of competing priorities. The Desirable Requirements: Basic HTML skills or experience using Dreamweaver. Experience working in a variety and range of BI solutions and tools (our current environment is supported by a MS SQL Server backend, Qlikview as well as InfoBase, a proprietary frontend reporting application for running canned reports. Previous work experience in consumer services/products and or subscription-based businesses. Experience working in a consultative user/client facing role. Exposure to data related to Google Analytics, ad networks and other industry related API feeds of data. For internal candidates, a strong understanding as a frontend user of our current applications and systems (InfoBase, Qlikview, IRIS, Advantage, Message Central, OPIUM, Sign-Up App, etc.) This entry-to-mid level position reports to the Head of APSI with a dotted line to the Marketing Intelligence Account Managers of Marketing Intelligence in the US. CV’s to Emma Reynolds, HR Manager. This job originally appeared on RecruitIreland.com.

2286 days ago